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Mother's Dayis Sunday, May 11! Free shipping on all orders through 5/10

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Ho`ōla Backpack

check out our Instagram

Ready to turn heads wherever life takes you?

Elevate your journey with our stunning backpack—crafted for work, play, and travel. From rainy days in Hilo to quick airport getaways, this beauty has your back (literally).

Why you’ll love it:
• Water-resistant nylon + top grain leather = style & strength
• Padded laptop & iPad compartments
• Front zip pocket + 2 side pockets for easy access
• Suitcase bypass + adjustable straps for ultimate comfort
• Gunmetal hardware for a sleek finish

This isn’t just a backpack—it’s your everyday essential redefined.

Shop now at kumumea.com and take your style to the next level!

#kumumea #hawaiibrand #backpackstyle #everydayessentials #travelinstyle #paniolopride #hawaiifashion #culturaldesign #supportlocalhawaii #nativehawaiianbusiness #momownedbusiness

Walking into Merrie Monarch Week like a BOSS BABE!!
Who’s ready for the ultimate collab?!

Short Stack Hawai‘i x Kumumea
Dropping THIS THURSDAY!!

Catch us here —
Prince Kūhiō Plaza
📍 04/24 - 04/26 | ⏰ 10AM - 6PM
(🛍️ In front of HIC)

And catch Short Stack Hawai‘i at:
Kakoʻo Hawai‘i @ Sangha Hall
📍 04/24 - 04/25 | ⏰ 10:30AM - 5:30PM
📍 04/26 | ⏰ 9AM - 4PM

Come vibe, shop, and celebrate culture with us!!
✨🌺🤙

#MerrieMonarch2025 #BossBabeVibes #ShortStackHawaii #Kumumea #LocalLove
#HiloEvents #HawaiianStyle #ShopLocalHawaii #CultureAndFashion
#NativeHawaiianBusiness #CollabDrop #WomenSupportingWomen #MadeWithAloha #SupportLocalMamas

The Ho‘okele Bag is ready for the ultimate adventure! 🌟

We’re bringing culture, style, and aloha to Merrie Monarch week! 🎉
Join us April 24–26, 2025 | 10AM–6PM
Prince Kūhiō Plaza (in front of HIC) 📍🛍️

Come find your perfect bag and experience the magic of Merrie Monarch! 🌺👜
Bring a friend, spread the aloha, and let’s celebrate together!

📸 @jeiangeldigitaldesign
Model: @anela.reyes
#Kumumea #Ho‘okeleBag #MerrieMonarch2025 #MerrieMonarchMagic #ShopLocal #CulturalStyle #AlohaVibes

Kumumea has been my light through the dark.

What began as my healing has become a journey of purpose — to build a future I’m proud of.

Every step I take is for my keiki, our story, and the community that’s walked with me.

Today, our journey is about more than just us — it’s about uplifting and inspiring others through resilience, culture, and love.

We rise together.
📸 @jeiangeldigitaldesign
Apparel: Collaboration with @shortstackhawaii

#kumumea #WahineOwned #ForMyKeiki #RootedInResilience
#HawaiianStrength #LegacyOfLove #CommunityDriven #InspireWithAloha #MadeWithPurpose

When you meet another wahine-owned business that matches your vibe… you collaborate.

Kumumea x Stork Stack Hawai‘i
Tees, hoodies, and sweatshirts — limited edition and full of that giddy up energy 🤠✨

Catch us at Prince Kūhiō Plaza – Hilo

📍 In front of HIC
🗓️ April 24–26
⏰ 10:00AM–6:00PM

Catch Short Stack Hawai'i at Sangha Hall-Hilo
📍In front of the stage
🗓️ April 24–25
⏰ 10:30AM–5:30PM
🗓️ April 26
⏰ 9:00AM–4:00PM

Come early, shop local, and rep your roots!
When culture and paniolo style collide… magic happens.

📸 @jeiangeldigitaldesign
Models: @kalikobugado / #kalebb /#taylorb
#KumumeaXStorkStack #WahineOwned #MerrieMonarchReady
#PanioloVibes #ShopLocalHawaii #IslandpanioloStyle
#HiloHustle #RootedInCulture #LimitedEdition

Designed with purpose, built for everyday life ✨
Our Saddle Bag is where Hawaiian heritage meets Paniolo resilience —
crafted with water-resistant nylon for those Hilo rains ☔
and elevated with top-grain leather for a smooth, timeless finish 🐎

Carry culture with every step while staying effortlessly stylish and prepared 👜

⸻

Merrie Monarch Ready?
Come shop with us at:
📍 Prince Kūhiō Plaza – Hilo
🗓️ April 24–26
⏰ 10AM–6PM
📌 In front of HIC

⸻

Ready to make it yours?
Tap the link in bio or stop by in person —
limited quantities, don’t wait!

#Kumumea #HawaiianStyle #PanioloHeritage #ShopLocal
#TimelessDesign #EverydayElegance #MerrieMonarchReady

Designed with purpose, built for everyday life ✨
Our Saddle Bag is where Hawaiian heritage meets Paniolo resilience —
crafted with water-resistant nylon for those Hilo rains ☔
and elevated with top-grain leather for a smooth, timeless finish 🐎

Carry culture with every step while staying effortlessly stylish and prepared 👜

⸻

Merrie Monarch Ready?
Come shop with us at:
📍 Prince Kūhiō Plaza – Hilo
🗓️ April 24–26
⏰ 10AM–6PM
📌 In front of HIC

⸻

Ready to make it yours?
Tap the link in bio or stop by in person —
limited quantities, don’t wait!

#Kumumea #HawaiianStyle #PanioloHeritage #ShopLocal
#TimelessDesign #EverydayElegance #MerrieMonarchReady

Western vibes, island roots 🤠🌺
Our limited edition collab with @shortstackhawaii is here!

Tees, hoodies, and sweatshirts made for the everyday cowboy and cowgirl at heart.

Who’s Merrie Monarch ready? ✨

Come see us:
Prince Kūhiō Plaza – Hilo
📍 In front of HIC
🗓️ April 24–26
⏰ 10AM–6PM

Catch Short Stack Hawai'i at Sangha Hall-Hilo
📍In front of the stage
🗓️ April 24–25
⏰ 10:30AM–5:30PM
🗓️ April 26
⏰ 9:00AM–4:00PM

Limited pieces — so saddle up and ride down!
Shop the drop before it’s gone! 🛍️🐎

📸 @joycelyncabal
Model: @kalikobugado/#kalebb #taylorb
#KumumeaXShortStack #RootedInCulture #IslandCowgirlStyle #MerrieMonarchReady
#kumumea

Navigate life with intention — the Hoʻokele Crossbody is here to guide you.

“Hoʻokele” means to navigate, and this sleek crossbody is made for wāhine on the move. Whether you’re chasing dreams, handling business, or simply flowing through everyday life, the Hoʻokele Bag keeps everything you need right by your side — hands-free and hassle-free.

Crafted for comfort, designed with meaning, and built to move with you.

Catch her at Merrie Monarch!
We’ll be at Prince Kuhio Plaza, April 24–26 from 10 AM–6 PM, right across from HIC.

Ready to navigate in style?
Drop a “🧭” in the comments if you’re feeling the Hoʻokele vibe!

#HoʻokeleBag #KumumeaStyle #NavigateWithPurpose #HandsFreeHustle #CulturalConfidence #MerrieMonarch2025 #ShopLocalHawaii #kumumea

Every bag tells a story — and the Kaona Bag speaks volumes.

“Kaona” means hidden meaning, and just like its name, this beauty carries more than what meets the eye. Inspired by the layers of our culture, heritage, and personal journeys, the Kaona Bag is made for wāhine who walk with mana, purpose, and pride.

With timeless style and everyday function, it’s your perfect companion for the Merrie Monarch festivities and beyond.

Come see her in person at Merrie Monarch!
We’ll be at Prince Kuhio Plaza, April 24–26 from 10 AM–6 PM, right across from HIC.

Ready to wear your story?
Drop a “✨” in the comments if Kaona speaks to you.

📸 @jeiangeldigitaldesign
Model: @anela.reyes

#KaonaBag #KumumeaStyle #HiddenMeaning #WearYourStory #CulturalConfidence #MerrieMonarch2025 #ShopLocalHawaii #kumumea

Meet your new favorite bag — the “Hoʻohui” Shopper! 👜✨

We’ve kept this under wraps, but the wait is over and we’re so excited to introduce the “Hoʻohui” Shopper! Named after the Hawaiian word meaning to unite, this bag brings together style, function, and culture in the most beautiful way.

With room for all your essentials (and then some), she’s perfect for busy mamas, go-getters, and everyday shenanigans. Trust us, she’s a vibe!

📍 Catch her in person at Prince Kuhio Plaza, April 24–26 from 10 AM–6 PM, right across from HIC. Come say hi, shop the drop, and be apart of the Merrie Monarch festivities!

Don’t wait — these won’t last long! Grab your bestie, mark your calendar, and be the first to get your hands on this must-have piece.

Comment below if you want her! 💬👇

📸 @joycelyncabal
Model: @kalikobugado

#HoʻohuiShopper #KumumeaStyle #EverydayWithAloha #HiloHustle #ShopLocalHawaii #BagGoals #kumumea #merriemonarch2025

🌺✨ Merrie Monarch Mode: ON! ✨🌺

We’re in full prep mode for Merrie Monarch—sewing, packing, and getting all the details just right for this incredible week of culture, hula, and celebration! 🎭🌿

You know we’re bringing the best of Kumumea—from our signature bags to timeless accessories that honor our Hawaiian and Paniolo roots. 🤎🌾

Catch us at Prince Kuhio Plaza (4/25-4/26, 10 AM - 6 PM, across from HIC) before the festivities begin! Let’s celebrate, shop, and soak in all the Merrie Monarch magic together! ✨

Who’s ready?! Drop a 🌺 in the comments if we’ll see you there! ⬇️🔥 #MerrieMonarch #Kumumea #HulaAndHeritage

🚨 SHE’S HERE! 🚨

We’ve been holding back our excitement, but we can’t anymore—meet the “Hoʻohui” Shopper! 💃✨ This beauty is more than just a bag; she’s a statement, a symbol of bringing everything (and everyone) together!

Spacious, stylish, and designed with YOU in mind, the Hoʻohui Shopper is your go-to for everyday essentials—whether you’re running errands, heading to work, or making boss moves.

📍 Come see her in person! We’ll be at Prince Kuhio Plaza on April 25-26 from 10 AM - 6 PM (right across from HIC). Be the first to grab yours!

📸 @jeiangeldigitaldesign
Model: @kalikobugado

Tag your shopping bestie and let’s unite for a little retail therapy! 🛍️🔥 #HoohuiShopper #NewBagWhoDis #kumumea

Designed with purpose, built for everyday life. ✨ Our Saddle Bag is where Hawaiian heritage meets Paniolo resilience—crafted with water-resistant nylon for those Hilo rains and elevated with top-grain leather for a smooth, timeless finish.

Carry culture with every step while staying effortlessly stylish and prepared.

Shop now and make it yours—limited quantities available!

#Kumumea #HawaiianStyle #PanioloHeritage #ShopLocal #TimelessDesign #EverydayElegance”

✨ Designed for Life ✨

From daily errands to special moments, the Kaona Crossbody is made to move with you. Functional, stylish, and effortlessly versatile—because life doesn’t slow down, and neither do you. 💫

Where are you taking yours next? Drop a 🌎 in the comments! ⬇️

#DesignedForLife #KaonaCrossbody #Kumumea #CarryYourStory

Merrie Monarch is almost here! ✨ What are you most excited for? 🎶🌿🏆
• The hula performances
• The craft fair & local vendors 🛍️
• Seeing ‘ohana & friends 🤗💛
• Dressing up in my best Hawaiian fit 🌺👗

Drop your answer in the comments below! ⬇️ Bonus points if you share your must-do traditions! 🌈 #MerrieMonarch #KumumeaMoments #kumumea

What story does your bag tell? ✨ The Kaona Crossbody is more than just a bag—it’s a piece of culture, resilience, and everyday style. Designed with meaning. It moves with you through every chapter of life.

Carry more than just essentials—carry a story. 🤎 #KaonaCrossbody #AStoryInABag #CarryTheMeaning #kumumea

Details make the difference. ✨ Every inch of the Kaona Crossbody Bag tells a story—from its rich mocha-hued leather to the vibrant fuchsia lining, inspired by Hawaiian heritage. Designed for those who appreciate elegance in every detail.
💬 What’s your favorite feature? Tell us below.

#RefinedLuxury #HawaiianHeritage #KaonaBag #Kumumea #SophisticatedDetails

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