Māmalu Paniolo (Paniolo Umbrella/Shelter)
- Reversible Inverted umbrella
- Color: Brown
- Size: 27” 8 panels
Kumumea x Country Living Paniolo Umbrella Collaboration Launch Plan
Summary: This collaboration celebrates two wahine-owned businesses coming together through shared paniolo lifestyle and values. The reversible umbrella features na'iau design bound by rope edging—symbolizing how the paniolo way of life connects our businesses, our intuition, and our strength as women entrepreneurs supporting each other.
The Design Story: Na'iau design inside: Gut instinct, deep intuition, inner strength—the knowing that guides us as mothers, business owners, and wahine navigating our paths.
Rope edging: The paniolo lifestyle binds it all together. Just as Hawaiian cowboys used rope to work the land, tend cattle, and build community, this rope symbolizes the connection between two small businesses rooted in Big Island paniolo culture.
Bringing together two wahine businesses through shared paniolo roots.
This isn't just a product collaboration. It's friends, mamas, and families who love the paniolo life coming together to support each other. Small and local, lifting each other up.
